Marketing Campaign Success Prediction
(End To End Machine Learning Projects)
Campaign Success Prediction – End-to-End ML Deployment on GCP Vertex AI
- Business Problem: A marketing agency runs thousands of digital ad campaigns. The business wants to predict whether a campaign will succeed (e.g., meet conversion targets) based on parameters like budget, platform, ad type, CTR, and audience segment.
- Goal: Help campaign managers estimate success upfront — to optimize ad spending and maximize ROI.
- Data Science Framing
- We re-framed this into a binary classification problem
- Target: Whether a campaign is successful (1) or not (0)
- Features: Budget, Impressions, CTR, Past Success Rate, Ad Type, Target Age Group, etc
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